Systemizing for Series A

You've found product-market fit, but the founder-led sales model is breaking. You need to build your first true GTM team and playbook to prove scalability and secure your Series B.

Optimizing for Series B

You are scaling, but inefficiently. CAC is creeping up, and your playbooks aren't working in new segments. You need to optimize the engine, formalize processes, and improve unit economics.

Expanding for Series C+

You need to execute a complex market expansion (e.g., EMEA, Enterprise) or launch a new product line without breaking your core business. This requires de-risking major strategic bets.

Phase 1: Diagnosis & Strategic Alignment

A proven, adaptable framework to build, optimize, and expand your GTM engine—applied directly to your stage-specific challenge.

Phase 2: Process & Playbook Development

We build or rebuild the specific, repeatable systems required. This could be your first sales playbook, a segment-specific launch plan, or a complete market-entry framework.

Phase 3: Execution & Leadership

We embed to ensure flawless execution, acting as fractional leadership or coaching your team to implement the new playbook and operating rhythm.

Phase 4: Scale & Systematization

We ensure the initiative is fully integrated, documented, and ready to run independently, setting you up for sustained growth.

Enterprise GTM Strategy

Structuring enterprise sales motion, ICP, and account strategy.
Serie A / B preparation

Enterprise Sales Execution

Hands-on support across deal strategy, executive alignment, and closing.

Fractional Sales Leadership

Acting as fractional Sales Director or GTM Lead

International Expansion

Market entry and scale across Europe, the UK, and the Middle East.

BA-GTM Advisory was founded to bridge the most critical gap in scaling a SaaS business: the disconnect between boardroom strategy and field-level execution.We are a curated collective of former GTM operators from Microsoft, Oracle, SAP, Salesforce, ServiceMax, GE Digital, and Anaplan. We move beyond advisory to partnership, matching you with a specialist from our network whose direct experience—whether launching in EMEA, systemizing for Series B, or entering the enterprise segment—mirrors your precise challenge.This model delivers execution certainty: you gain a partner who has already navigated your specific hurdle, providing the focused expertise and operational playbook to transform your strategy into a scalable, repeatable revenue engine.

Poli Ba's career is a roadmap through enterprise technology at scale. He developed deep expertise in large-scale IT architecture and procurement at Oracle and Microsoft, mastered the art of scaling from startup to acquisition at ServiceMax (including opening the Middle East market), and played a key role in establishing Anaplan's presence in new territories.This journey consistently revealed the critical bottleneck for ambitious companies: a costly disconnect between the strategic plan conceived in the boardroom and the practical execution required in the field.His experience forged a core belief: scalable growth is not delivered by a playbook, but by a translator—a leader who has navigated complex procurement, built teams from zero, and opened new markets, and can convert high-level vision into the specific plays that frontline teams execute.This operator-as-translator philosophy is the non-negotiable standard for every advisor in the BA-GTM collective, ensuring our partners bridge the strategy-execution gap with certainty.

GTM Foundation Audit

A 4-week intensive diagnostic of your entire go-to-market motion, conducted by a senior advisor from our collective. Perfect if you're feeling stuck, preparing to scale, or need an unbiased expert assessment before fundraising.

Investment: Fixed project fee

• Start Your Assessment

Fractional GTM Leadership

Act as your interim GTM leader. We match you with a fractional executive from our advisors whose background aligns with your specific scaling challenge—be it enterprise sales, PLG motion, or international expansion.

Investment: Monthly retainer + potential equity alignment.

• Book a Discovery Call

Strategic Projects

Targeted, high-impact engagements to solve specific GTM challenges.

Investment: Custom project-based quote.

• Book a Discovery Call

Strategic Deliverables

Business Outcomes You Can Measure

Meet a Founding Partner → You'll connect directly with a founding partner to discuss your vision and challenges.

Explore Collective Fit → We'll map your current needs against our network's specialties to identify the exact advisor and engagement model for your situation.

Outline a Clear Path → You'll leave with a clear understanding of the next steps, whether it's a diagnostic, a matched advisor, or a project.

The Scale-Up & Expansion Playbook

A proven, four-phase system to build, optimize, and expand your GTM engine. We move from diagnosing your exact bottleneck to developing targeted playbooks, embedding for execution, and systematizing for scale. It's the blueprint we apply from Series A systemization to Series C+ market expansion.

• See How It Works

The Collective Advantage

Your challenge isn't generic, so your advisor shouldn't be. We are a curated network of operators from Oracle, SAP, Microsoft, Salesforce, GE Digital and Anaplan. We match you with a specialist whose direct experience in your specific market, vertical, or growth phase ensures execution certainty.

• Learn About Our Model

• Globe

Market Expansion: EMEA & Middle East

Key considerations and early-phase tactics for entering these complex, high-potential markets from our direct experience.

• Contact to Discuss Expansion

• Form

On Our Radar

A curated list of the most insightful external articles and reports on enterprise SaaS GTM and scaling.

• View Reading List

• Folder

Tools & Templates

Practical playbooks, deal review templates, and hiring scorecards are in active development.

• Notify Me at Launch